May 24
nike fuelband

Nike crowned as the most innovative company in 2013

Nike was voted as the most innovative company in 2013

This vote was given mainly after the launch on the market, after years of trial and error, of two extremely innovative products: the Fuelband, the electronic band designed to motivate people to exercise, and Flyknit, an ultra-light running shoe which redefined the whole manufacturing process used until know in the industry, reducing waste to a minimum and allowing Nike to create a shoe that fits perfectly the foot of the person. The products, though, are only the result of something deeper, an attitude focused on relentless innovation and training of people to think in an innovative way, to experiment and learn from their mistakes.

Novaxia wrote an in-depth report on this innovation-driven attitude by Nike – go to report.


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