Blog

Jan 11
Schermata 2014-01-11 alle 23.06.36

Keep your authenticity – it’s strategic!

Being authentic is difficult because we tend to conform to other people and seek their approval. At the same time, this takes a lot of energy because we need to keep adjusting and adapting to widely accepted behaviors.
Authenticity, on the other hand, frees up energy because it lets us do what we are meant to do.
Authenticity is not just about passion: it’s strategic for reaching our goals.

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